For my market research I constructed
questions I thought would be suitable for my website and the importance of
brain exercises. Once I finalised my questions, I distributed the questions to
individuals I thought would be suitable for my research. The age groups I
focused upon were:
2.
55 to 64
3.
65 to 74
4.
75 and older
The questions I finalised my survey to were
1.
What age category do you fall
under?
2.
Gender
3.
How important physical exercise
is to them
4.
How important mental exercise
is to them
5.
How many times a week would
they part-take in mental exercise
6.
What type of mental exercise do
they take part in?
Market Research: Results
How
many times a week would they part-take in mental exercise
What
type of mental exercise do they take part in?
Conclusion of Market Research
On average, 60% of users who took part in
this survey believe mental fitness is somewhat important, in comparison to 40%
of users whom believe regular exercise is somewhat important. The majority of
users use reading as a way to keep their brain active. My initiative is so get
people to more frequently use their brain (more than 2-4 times a week) and try
prompt users to try different types of training such as problem solving.
Problem solving is extremely important in everyday life as it helps with
decision making.
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